June 21, 2007
Hear Music @ Starbucks
The famous coffee house known to open cafes across the street from each others has found success within the music industry. Starbucks originally tested the waters with distributing Ray Charles’ Genius Loves Company at its coffee houses. They must have figured out they did something right when that album went platinum and 25% of all sales were from Starbucks. Recently, Starbucks decided to not only be a distributor, but also a record label for new recordings, with the first artist to sign-up being Sir Paul McCartney.
This new label called Hear Music has attracted a lot of attention after their first release by Sir McCartney, Memory Almost Full, peaked at #3 in the Billboard Top 200. Hear Music is a combination of Starbucks Corporation and Concord Records. Starbucks will do all A&R work to acquire new artists, and Concord will do all promotion and marketing. And of course, the main distribution channel will be the Starbucks stores. Memory Almost Full is also Sir McCartney’s first solo album to be available for digital download via Apple’s iTunes.
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