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Perception is the heart of public
relations. The way customers, the
general public, business clients
(buyers, suppliers and partners)
form impressions about your company
depends on timely feature coverage
in major print and television media.
Complimentary management of online
media (online press releases, search
engine optimization, blogs and other
social media) maximizes your marketing
reach and power.
Epoch 5
excels at integrating print, TV
and new media. Smart media planning
reduces time and cost. This also
helps you to efficiently deploy
multiple versions of video and other
rich media across different platforms.
Epoch 5 Public
Relations understands the
need to coordinate media coverage
across the Long Island and New York
City media markets. We have an extensive
track record of closely working
with Newsday, The New York Times,
Long Island Business News and other
local and regional publishers.
When you have a story to tell we
will help you develop the best pitch
and talking points for media contacts.
We provide a full range of media
relations to Long Island businesses
and non-profit organizations.
Our
services include:
• News releases
• Media training and preparation
• Editorial board meetings
• Product publicity
• Press kit development
• Press conferences
• Media tours
• Spokesperson development
Epoch 5 Public Relations helps
companies to create or maintain
their brand presence, and build
or repair corporate reputation in
the public mind and in the business
community on Long Island. We tailor
our media and communications efforts
to match the needs of specific stakeholders:
customers, shareholders, employees,
regulators, professional organizations
and others.
Epoch 5 Public Relations has over
25 years of experience working with
senior management at major Long
Island companies. We work with senior
management to determine strategy
for public relations projects and
plan effective PR and corporate
communications tactics. We can develop
a comprehensive set of public relations
services for clients needing a complete
outsourced marketing solution or
implement specific services as needed
project by project.
Our corporate communications services include:
• marketing of products and
services to consumers and businesses
(B-to-B)
• managing brand and reputation
• creating promotional materials,
newsletters and publications
• conducting corporate event
planning
• developing and promoting
charitable giving plans and programs
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Major business projects and public
policy initiatives require expert
public relations support throughout
their lifecycle. Many major corporations
and human services organizations
have turned to Epoch 5 to develop
public trust and support in critical
projects. Managing information and
responding to the public is a 24/7
process due to the impact of the
Internet communication (email and
blogs). Epoch 5 will help you monitor
public attitudes and shape effective
responses for websites, blogs and
other electronic media.
Striking the right balance in messages
to diverse stakeholders (local residents,
neighbors, community activists,
regulators and elected officials)
is critical. We offer a comprehensive
set of PR services that address
and include:
• Siting issues
• Environmental issues
• Political and issue advocacy
campaigns
• State and local government
relations
• Grassroots organizing and
advocacy
• Letter-writing campaigns
• Advocacy advertising
Crises are an inevitable fact of
life and are by their nature surprising,
unpredictable, and challenging.
Some crises can be avoided but many cannot.
The best crisis responses emerge
from proper planning. Epoch 5 can
help you identify risks and organizational
vulnerabilities. Successful responses
often rely on training key staff
and fostering individual resilience.
Epoch 5 Public Relations can help
you craft messages and reply to
media in time-critical situations.
Our services include:
• Preparation of crisis communications
plans
• Emergency response
• Media training
• Managing employee and workplace
issues
• Strategic risk assessment
• Coordination with outside
legal counsel
• Advice and direction
• Serving as spokesperson
5. Long
Island Marketing and Advertising
All businesses share a simple goal:
selling products
and services. Improving sales
performance depends, more than ever,
on focusing your message and integrating
your marketing efforts in a more
fragmented media landscape.
Epoch 5 Public Relations helps senior
executives maintain their focus
and effectively manage all phases
of marketing and advertising campaigns.
We craft the right message and get
your message placed before the right
audience at the right time. Epoch 5 can work alone or work with your
advertising agency to develop and
deliver creative and effective promotions.
We offer the following services
through our in-house graphic design
affiliate, the Epoch 5 Graphic Design Group:
• Product positioning
• Product publicity
• Print ads
• E-mail marketing campaigns
• Direct mail design services
• Sales literature
• Logo development
• Newsletters
• Video production
• Special Events
• Trade Shows
• Professional practice development
• PowerPoint Presentations
• Video production
• Website content
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